Full marks to U2 for making their new album, No Line On The Horizon
, available to listen to for free prior to release next week. You can hear it on all manner of social networking pages, retailer sites and music communities. I gave it a spin on Spotify myself.
13 albums and 32 years (or something like that) into their career and it is fair to say that they will have quite a few lapsed fans out there. A couple of not-that-great albums in the past decade won't have helped things either. So, what better way of luring them back than letting them hear the new songs? Advance press was touting this as their best since Achtung Baby
so there'll be loads of people prepared to check them out.
All of this makes a bit of a mockery of the publishing world which is still all fingers and thumbs when it comes to free content. There are significant exceptions but the industry as a whole is pretty poor in this regard. In the coming weeks The Friday Project will be making much of its list available to read online for free. At least we will once we can get the new website up and running. Technical bollocks holding things up at the moment.
But back to Bono and his mates. I do genuinely think it is great that they have done this and I did my bit by listening to the bloody thing. Unfortunately, and this is always the catch to giving people access to anything for nowt, I didn't really like it. I found it rather dull, to be honest. I am not a U2 fan but I don't object to them. I was working behind the counter at HMV Southend when Achtung Baby came out (the same day as Dangerous by Michael Jackson) and it was a groundbreaking album. It was daring and different and experimental and popular. I preferred It's a Shame About Ray
myself but most customers disagreed with me.
But if Achtung Baby was brave and bold, No Line On The Horizon is run of the mill, muffled, a collection of songs with no real oomph. It is an unfair comparison really, especially given the time that has elapsed, but I don't think many of the new songs would have made it as b-sides to Achtung Baby singles, let alone get on to the album itself. NLOTH simply doesn't rock enough. It plods.
Ironically, the two best songs are White As Snow and Cedars Of Lebanon. Both are stripped back, stark ballads reminiscent of the Johnny Cash American Recordings. If we had been offered a whole album of these then I suspect we would genuinely be hailing a return to form, a classic for the 21st century, a collection of songs that people would be listening to in decades to come. As it is I would be suprised if NLOTH is being played by more than a handful of fans once the world tour is over. A shame really.
The cover is gorgeous though.